I was just having a conversation with a former colleague who defends against personal injury cases, mostly auto and truck collisions. We were discussing a trial he had recently finished, and he had remarked to me that he thought the plaintiff was poorly prepared for his testimony at trial. Basically, he thought the jury would have awarded the plaintiff more money if he had been better prepared.
This confirms my own experience. Client preparation is something many personal injury lawyers do not do very well. I’m not sure if this is because of the time pressure created by a busy practice, or because of a simple lack of awareness of how important client prep is to success at trial.
At Miller & Zois, one of the fundamental principles of our personal injury trial practice is that we strive to get the most out of the portions of our case that we control. Perhaps the biggest thing in a trial that you have some degree of control over is the presentation of the client. The old saw that a personal injury trial is a “beauty contest” is true. If the plaintiff is not credible and likable, it will be very tough to get a good result.